Atlanta restaurant
The Bando
One of the loudest rooms in Atlanta had the quietest website in the city. The rebuild closed the gap, and the orders followed it in.
689x ordering views689x
online ordering page views after the rebuild
-60%
bounce rate on the same build
ATL
unapologetically, in every pixel
The work.
People heard about The Bando, looked it up, and landed on a page that felt nothing like walking in. No energy, no attitude, none of the reason they were curious in the first place. So they left before they ever found the menu, and every one of those exits was an order that never happened.
We rebuilt it to sound like the room. The same swagger the place has in person, now in the first three seconds online. Clear path to the menu, ordering one tap away, the whole thing built to move at the speed people actually decide where to eat.
Bounce rate dropped 60%. Online ordering page views multiplied 689 times over. The site finally matched the room, and the orders followed it in.
A website is not a brochure, it is a doorway. When the doorway feels like the room, people walk through it. When it does not, they leave, and you never even know they were there.
My role: Business development